Want to know more of the steps involved and final output? Here is what you will get from our tailored product discovery process:
A summary of your product journey, product strategy and product concept.
The main insights from market and user research as part of customer-centric product discovery.
An outline of the main business strategy and how the product will work.
A clickable prototype to demonstrate the product concept and its main features.
A detailed estimate with needed resources and time to deliver the product with a roadmap.
Product discovery is the process of identifying, understanding, and defining the right product to build. This includes ensuring that it meets the needs and desires of customers while aligning with business goals.
It’s a critical phase in product development that focuses on answering key questions: “What problem are we really solving?” and “Who are we solving it for?” The goal is to determine the product’s viability, desirability, and feasibility before investing significant resources into its development.
This expert-led process will get you from idea to a solutions short list.
Phase 1: Understand your target audience, trends, define the problems, and generate quality product ideas. Based on these findings, we will further refine and develop one final idea.
Phase 2: Get your idea ready for delivery. This covers strategy and planning – including a product roadmap and capacity requirements. We will then prototype and test the idea, delivering a clickable prototype that can be user tested.
To place the customer at the core of products ideation, strategies, and operations we tailored Spark for a deep understanding of the customer. We iterate and learn from market research and real user feedback.
Rather than falling in love with an idea, we determine the real problems users have and focus on product validation.
Our recent projects in product discovery
We helped a bank in central Europe to create a crypto app for first time buyers and users.
Our Spark helped a leading bank to shape a new product for existing users with families.
Germany is not used to credit cards – so we shaped one suitable for their concerns and needs.
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