Design

How does design drive new business?

Jan Visnovsky
17.4.2019
2 min read

Why design sprint

A design-driven team can quickly adopt new methodologies and refine products through iteration, trial, and error. Nowadays, many companies face innovation challenges that require this process. They want to tap into it before committing to full product development.

Strategy behind

Most of the time, the challenge is to create designs, rapid product builds and testing new features. Ongoing collaboration with our clients and their users is essential to deliver relevant results. Involving all stakeholders speeds communication and decision making. In return, it helps us generate solutions to the proposed problems more quickly. Brainstorming methods, ideation techniques and sketching exercises are the tools to bring out the best ideas and simplify the information architecture. We design a mockup to a plausible fidelity, and we bring it to life with motion and interaction. In the background, we refine our testing criteria and gather valuable feedback.

This hands-on approach helps organisations cultivate smarter decisions. It helps them drive business objectives and solve problems. Design sprints can mitigate risks when dedicating effort to test new product ideas and features. Its goal is to help empower the business to make the most of the spent money and time.

You can read more about our approach to product design, UX and UI here.

Jan Visnovsky

Product Strategist

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